Plain English Writing Examples

Marketing, Advertising and Copy Writing

"Your software has been a Godsend to me and my staff. We are not professional writers but we write copy for brochures, ads and sales letters. We have seen our writing skills increase after installing and using StyleWriter."
- Director of Marketing and Sales

To write a good advertisement, you must focus on the key benefits to the reader and use clear style and attractive layout. Use a heading and introduction that attract your reader's attention. Keep your style readable by using short sentences and active verbs and avoiding jargon.

You must made sure your advertisement is full of specific benefits that are relevant to the reader's needs by

Deciding your aim (sales, product awareness, corporate image).
Focusing on the audience.
Listing the key selling points for that audience.
Deciding the best advertising medium.
Using an effective title.
Using plain English.
Finding key selling words.
Telling the reader what to do.

Before Editing with StyleWriter

Click on the image below to see the original job advertisement.

When writing job advertisement – or any other advertisement – you are paying for every word used. Use StyleWriter to help you write concisely and clearly to attract the best candidates. Here StyleWriter offers you advice to tighten the writing style to make the advertisement more effective.

After Editing with StyleWriter

Click on the image below to see the edited job advertisement.

The redraft suggested by StyleWriter is 40 percent shorter without any style faults. If you edit until you get three 'excellent' scores when using StyleWriter, you will see your writing skills improve.

"I work as a senior marketing manager at a Fortune 500 company. StyleWriter showed us we're not very good - no we're dreadful - at communicating with our customers. Since using StyleWriter, I've gained the skill of writing clearly. It's like shining a searchlight through a sea of corporate fog."
- Marketing Executive

To guarantee all your advertising copy and marketing material is in clear, concise and easy-to-read English use StyleWriter